Moving From Good to Great

Believe it or not, every team has a set of Rules of Engagement; guidelines that define what is acceptable and unacceptable. Unfortunately, very few teams have been intentional in creating these rules. In most cases, leaders have simply let them develop on their own; essentially, leaving team culture up to chance. With any luck you might end up with a good culture using this roll of the dice approach, but if your goal is to have a great culture, you have to be intentional.

The creation of Rules of Engagement is a critical first step in transforming your culture from good to great. Check out the latest installment from The Culture Architect Video Series for more information on this foundational, building block of a great culture.


Tony hits the stage with three fundamental goals in mind: present disruptive ideas that challenge your thinking, share solutions born out of experience, and provide inspiration that moves your audience to action. This vlog is designed to provide actionable steps for you and your organization, as well as glimpse into Tonys core mission.

Featured Keynotes